Cunningham Electronics Corporation has developed and is ready to market a standards based system for the transaction settlement of both digital and paper coupons. Based on the coupon redemption guidelines published by the Association of Coupon Professionals we have developed a solution to eliminate the opportunity for the fraud and corruption that has plagued the coupon industry for decades. The following outlines our system.

➢      Coupon Registration
The Cunningham Coupon System utilizes a central registry for coupon offers. It standardizes the identification and redemption requirements for both digital and paper coupons. We provide a password protected website where manufacturers complete a registration form for each coupon. Our system transmits this coupon registry to an electronic processing appliance in participating retailer stores for validation of coupons.

➢      Coupon Processing Appliance (CPA)
We provide a Coupon Processing Appliance (CPA) for each participating store to process coupons in a controlled and protected environment to validate preloaded or otherwise presented coupons by the store’s POS system. The customer’s purchased item codes and transaction data are transmitted by the POS system to the CPA for verification of the purchase requirements for coupon redemption. Our redemption process deviates from the traditional method by eliminating the need for family codes. To insure uniform validation by all POS systems we validate based on using item codes rather than family codes. We prevent stacking of coupons by enforcing the “one coupon per purchase” rule. In the process we establish “proof of purchase” by providing an audit trail for every coupon redeemed. We provide a Coupon Transaction Record that includes the date, store and the store transaction number where the coupon was redeemed. These coupon transaction records are transmitted to our Data Center for settlement.

➢      Daily Payments
We make daily payments to the Retailers for both digital and paper coupons. Funds are transferred to the retailer’s bank account for each day’s payment. Transaction reports, based on ACP guidelines, are sent daily to Retailers and Manufacturers. Transaction records containing an audit trail for every coupon processed for reimbursement is available for downloading for both manufacturers and retailers.

➢      Coupon Processing
Our system validates digital and paper coupons in the same manner in order to provide a uniform solution to eliminate counterfeit coupons and stacking of coupons that lead to extreme couponing and other forms of activity that prevent an efficient flow to coupon redemption and reimbursement. The Cunningham Coupon System provides a transparent solution for coupon redemption that eliminates the costly and onerous “back charges” that both retailers and manufacturers are subjected to.

If you have questions about our system please contact us info@cunninghamcouponsystem.com